Business Case for Marketing Automation Screen Image

The Business Case for Marketing Automation

How to Craft a Compelling Case the Executive Team Will Approve

The scales have shifted. Technology, digital channels, and non-stop connectivity continue to empower today’s buyers with at-the-ready information and increased choice, fueling unprecedented global competition.
As a result, marketers must shoulder more responsibility for contributing – measurably – to sales and revenue goals, an expanded role that’s less “persuasion” and more “buyer education.”
Business Case for Marketing Automation Cover
Success hinges on finding the right mix of inbound and outbound strategies, and the right integrated data that connects the dots.
Marketing Automation Strikes This Balance

It’s a proven method for managing and optimizing the entire customer experience, measuring what matters, increasing revenue, and tying that revenue to your marketing team’s efforts.This eBook will help you create a compelling business case that can convince executive management to adopt marketing automation.
Learn more by downloading the eBook today!

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