Using Your CRM to Drive Leads and Marketing Results
A versatile, robust CRM system is the best way to store, manage, and use customer data for sales and marketing.
However, many marketers who invest in a CRM system fail to fully capitalize on its complete market driving potential.
In this whitepaper, we'll go over the best practices recommended for using a CRM solution in a B2B marketing strategy, why it's essential to your success, and how to avoid common pitfalls.
This whitepaper covers:
- The importance of CRM to a successful business
- Why “one view, one truth” is essential for effective sales and marketing
- The value of data integrity
- How to use email in data-driven customer communication
- Who should drive enterprise CRM
Super-charge your marketing initiatives with an optimized CRM system as your engine. Get your copy of the report today!